Deserve EDU Card

Our mission is to
modernize the credit
card stack

Whether you’re new to offering banking products or exploring and expanding your line of business, we’re committed to your financial success.

We are building
the new
credit card stack

Credit Card Stack

We remove the complexity of
launching a credit card

Your BusinessDeserve
Deserve CycleGet Started


We’re backed by some of the leading financial institutions and venture capital firms in the world.

Deserve PartnersDeserve Partners


Kalpesh KapadiaKalpesh KapadiaCo-Founder & CEO
Sweta SarnotSweta SarnotCFO
Rajan AnnaduraiRajan AnnaduraiCTO
Shreyas KumarShreyas KumarCISO
Bert FriedmanBert FriedmanCCO
Neeraja PrahaladNeeraja PrahaladCPO
Yan YangYan YangChief Data Scientist
John CollinsJohn CollinsVP, BD
Jenna LinkJenna LinkVP, Customer Service & Support

Good Stories Deserve to Be Shared

We don’t do it for the recognition, but it’s always nice to be noticed. See what people are saying about Deserve.

Goldman Sachs leads $50 million investment in millennial credit card start-up Deserve

Goldman Sachs is a lead investor in a $50 million round in Deserve, a firm that offers credit cards directly to nontraditional consumers using machine learning and alternative data to deem creditworthiness.

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Goldman Sachs leads $50M round for credit card platform Deserve

Deserve, a credit card startup helping young people establish themselves, as well as a cloud-based credit card platform for businesses, has raised $50 million in a new round of Series C funding led by Goldman Sachs…

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New Jersey Institute of Technology Partners with Deserve to Offer an NJIT Credit Card for Students and Alumni

Today, New Jersey Institute ofTechnology (NJIT), a public polytechnic university ranked among the top 100 National Universities by U.S. News & World Report, announced its partnership with Deserve…

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Deserve Partners with Sallie Mae to Launch New Line of Credit Cards

Card as a Service (CaaS) platform Deserve, recently partnered with Sallie Mae to help the leader in private student lending introduce a new suite of credit cards.

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