No Cost. In Fact, We Pay You.

Deserve is waiving set up fees for universities, colleges and alumni groups. The set up fee is zero and there are no incremental costs. We only ask that you make your traditional marketing channels available to promote the program. Deserve will pay you a bounty for every new account and share a percentage of each purchase as an ongoing royalty.

Deserve EDU Card
  • Less than 90 days to launch - Really.

  • No Set Up or Ongoing Maintenance Costs - We pay you.

  • No Credit or Compliance Risk - Deserve has you covered.

  • Expect your Program to grow to 5,000- 50,000 Accounts

Revenue Calculator -
Your Program’s
Earning Potential

Just enter your audience size and we’ll generate a quick “back of the napkin” calculation on your program’s estimated revenue. Revenue is calculated as an estimated 5 year total of new account bounties and net purchase transaction royalties. (There are a lot of other factors that contribute to the actual revenue of your program. So, please remember, this is only an estimate.)

Metrics We Consider


Audience Size


Net Purchase
Transaction Value


Account Bounty


Share of Interchange

=$0Estimated 5 Year Total

Market Like A PRO
(or even an EDU.)

Market Like A PRO (or even an EDU).

Deserve Makes Marketing Your Affinity Credit Card Easy.

Deserve has years of experience marketing to students and alumni.

Let’s Make a Plan

Deserve works with you to develop an annual marketing plan with quarterly check-ins.

Marketing Done

Deserve provides marketing assets and templates.

Credit Education Included

Deserve provides credit education content and online or in-person seminars.

Deserve is data-driven

Deserve is Data Driven and so
is Your Affinity Credit Card.

Deserve provides regular reporting so you can
monitor the success of your program.

Regular Reporting on New AccountsPerformance Marketing Tracking
and Analytics
Competitive Analysis

Deserve is a trademark of Deserve, Inc. All Deserve credit cards are issued by Celtic Bank, a Utah-chartered Industrial Bank, Member FDIC.