Affinity Credit Cards
Benefit You and
Your Members.

Affinity Credit Cards Benefit
You and Your Members.

People are loyal to their Affinity Groups and you can strengthen and monetize that loyalty by providing extra benefits to your members.

Affinity Credit Card

Colleges and Universities Program

Affinity Card
Set Students Up for a Lifetime of Financial Success

Ensure International Students have Their Best University Experience

Let Students Show Their School Pride

The New Jersey Institute of Technology (NJIT) was looking for ways to serve its student body with a compelling financial product to help them navigate the financial system and build credit history. At the same time, the University wanted to engage its alumni community and build affinity toward its alma mater in new ways. It conceived the credit card as a product that served both goals.


Alumni Group Program

The New School Card
Let Alumni Show Their School Pride

Increase Alumni Loyalty

Incremental Revenue Can Fund New Projects and Outreach

The New School wanted to help current students navigate the financial system and build credit history while at the same time engage its diverse alumni community of nearly 80,000 graduates. A Deserve credit card program was able to meet both requirements and is helping current students and alumni stay connected with The New School while building a solid financial base for their future.


Student Organizations Program

Student Organizations Program

“Deserve is one of the best sponsors that CSA has worked with. Their dedication to our organization is evident in many of our events, as well as other aspects of CSA. The Deserve team is also flexible and efficient, which establishes the fundamental difference between Deserve and many other sponsors. We would highly recommend other student organizations to partner with Deserve because of their passion and support to college students.”

Evely Fok UC Berkeley, Chinese Students Association
Let Members Show Their Group Pride

Bring Additional Benefits To Members

Raise Ongoing Funds for Your Student Group From the Program

The Chinese Student Association (CSA) at UC Berkeley wanted to create unique experiences for its students and club members. The Deserve team helped develop and manage year-round events that increased loyalty among current members. The events also generated awareness for the association. The partnership between CSA and Deserve is one of the longest running sponsorships at the company. It continues to be a model example for other universities.


Deserve is a trademark of Deserve, Inc. All Deserve credit cards are issued by Celtic Bank, a Utah-chartered Industrial Bank, Member FDIC.