Affinity Credit Cards
Benefit You and
Your Members.
Affinity Credit Cards Benefit
You and Your Members.
People are loyal to their Affinity Groups and you can strengthen and monetize that loyalty by providing extra benefits to your members.
Why offer an Affinity Credit Card?
Why offer an Affinity Credit Card?
1
Increase Top-of-Mind Branding
2
Give Members Another Way to express their Loyalty
3
Provide Benefits to Members
4
Increase Member Interaction, Loyalty and Donations
5
Earn Your Group Incremental Income
Colleges and Universities Program
Set Students Up for a Lifetime of Financial Success
Ensure International Students have Their Best University Experience
Let Students Show Their School Pride
The New Jersey Institute of Technology (NJIT) was looking for ways to serve its student body with a compelling financial product to help them navigate the financial system and build credit history. At the same time, the University wanted to engage its alumni community and build affinity toward its alma mater in new ways. It conceived the credit card as a product that served both goals.
CASE STUDY
CASE STUDY
Alumni Group Program
Let Alumni Show Their School Pride
Increase Alumni Loyalty
Incremental Revenue Can Fund New Projects and Outreach
The New School wanted to help current students navigate the financial system and build credit history while at the same time engage its diverse alumni community of nearly 80,000 graduates. A Deserve credit card program was able to meet both requirements and is helping current students and alumni stay connected with The New School while building a solid financial base for their future.
CASE STUDY
CASE STUDY
Student Organizations Program
“Deserve is one of the best sponsors that CSA has worked with. Their dedication to our organization is evident in many of our events, as well as other aspects of CSA. The Deserve team is also flexible and efficient, which establishes the fundamental difference between Deserve and many other sponsors. We would highly recommend other student organizations to partner with Deserve because of their passion and support to college students.”
Let Members Show Their Group Pride
Bring Additional Benefits To Members
Raise Ongoing Funds for Your Student Group From the Program
Let Members Show Their Group Pride
Bring Additional Benefits To Members
Raise Ongoing Funds for Your Student Group From the Program
CASE STUDY
The Chinese Student Association (CSA) at UC Berkeley wanted to create unique experiences for its students and club members. The Deserve team helped develop and manage year-round events that increased loyalty among current members. The events also generated awareness for the association. The partnership between CSA and Deserve is one of the longest running sponsorships at the company. It continues to be a model example for other universities.
The Chinese Student Association (CSA) at UC Berkeley wanted to create unique experiences for its students and club members. The Deserve team helped develop and manage year-round events that increased loyalty among current members. The events also generated awareness for the association. The partnership between CSA and Deserve is one of the longest running sponsorships at the company. It continues to be a model example for other universities.
CASE STUDY
The Chinese Student Association (CSA) at UC Berkeley wanted to create unique experiences for its students and club members. The Deserve team helped develop and manage year-round events that increased loyalty among current members. The events also generated awareness for the association. The partnership between CSA and Deserve is one of the longest running sponsorships at the company. It continues to be a model example for other universities.
CASE STUDY
Deserve is a trademark of Deserve, Inc. All Deserve credit cards are issued by Celtic Bank, a Utah-chartered Industrial Bank, Member FDIC.